Motel is the must-have label for girls who want unique, edgy and eclectic additions to their wardrobe that are guaranteed to make an impact! Established in the late 90’s, Motel was created after the brand founders set out on a road trip of freedom, discovery and fun across the west coast of America. Inspired by the indie vintage shops and various thrift stores dotted along the Californian coastline, the Motel designers set about bringing these looks to the British consumer and carved a unique niche in the marketplace.